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The story of Elephant | I am one of ELE abrasives distributors , describing the meaning of “develop” in my mind

Time:2018-04-08 11:28:43  Hits:3634

group photo in2018 Award Ceremony

 

 

前言Foreword

  

2017Domestic distributor Award Ceremony holding in Shanghai,

I was very honored to be one of them.

we have the first time to come together in this year,since we took part in 25year anniversary in 2017.

As a member of the ELE abrasives distributors team.

I attended many conference and visited different exhibition site ,but i was so excited to calm down when I come back .To provide more powerful product and service, ELE always innovate in digging out customer personalized requirement ,product researching and marketing service .It is very proud of cooperating with ELE Abrasives .

I was undoubtedly shocked by gathering in Shanghai again.

It was an unspeakable pleasure when I was invited to share this  trip with everyone here ,but it was so sorry for waiting me due to my delay in return.

 

 

 


会议篇  MEETING

 

ELE dealership award ceremony was held in Ramada Hotel Shanghai On March 29th, 2018. President Zou Yanling made a keynote speech on the topic of “Ju·Chuang·Qin Cultivating|Caring|Innovation|Sharing” and once again gave me full strength and confidence in the road of cooperation withELE. I listened very carefully and took notes.



She said that in recent years, the state has formulated three “ten articles” for the prevention and control of atmospheric pollution, water pollution, and soil pollution. It has also vigorously cleaned up some enterprises in the industry that have relatively serious pollution problems. This has also promoted the cleaning of the abrasives industry. This cleaning is both a crisis and an opportunity. We must seize the opportunity to transform our strategic thinking in the continuous development of our business, which will greatly benefit the long-term healthy development of the abrasives industry.

When all of our peer companies and distributors are both annoyed by meagre profits and malicious price competitions and lose their ways, president Zou proposes a brand new development concept of "strategy is 'show' instead of 'war'". The strategy is for the better development of enterprises, rather than defeat the competition of competitors; the essence of competition is for the better of all parties, and the original intention of strategy is to avoid competition. At the same time,she appeal to everyone: The company's innovation is to "change lanes and overtake"; the strategic innovation is to open a new runway!



President Zou also shared how the ELE grinding tool can new runways and continue to write new chapters in product technology, service construction, brand value, and innovative O2O models from four dimensions-intensive cultivation, caring, innovation, and sharing.



Regarding the new retail concept of “Online+Offline+Logistics” proposed by Ma Yun a year ago, President Zou believes that whether it is traditional retailing or new retailing, it is to provide insights into the potential needs of customers and provide quality and targeted products and service.And under the premise of insight into the needs of customers, we must dig deep into its “new” nature—new image storefronts, new consumer groups, and new consumer experiences.ELE takes care of both the inside and the outside of itself and once again pushed the product and sales service to a new height.

Schmied is not only "new" on the product, but also advocates "new" in the sales experience, and forwards an image of Schmied in the elephant's promotional materials.


 


The advancement of products and technical services is not just a high-profile, but also a convenience for everyone's life and an improvement in the quality of work.The O2O model of the ELE’s innovation is exactly what the industry leader has given us in the development direction of this industry – a platform that is superior to traditional and e-commerce and is truly dynamic to cater to changes in consumer behavior.It is believed that it will be able to realize value for our vast number of users. At the same time, these brand dealers who follow the elephants for many years of offline cooperation will achieve breakthroughs in horizontal extension or vertical development, which will drive rapid sales growth.ELE's O2O model will also be the first in the abrasive abrasive industry sales.



会议现场剪影分享 Meeting scene silhouette sharing 

 

Mr. Wu Daojun, from Southwest China

Reporting to delegates

Proud achievement earned after joining the ELE dealer family.


Mr. Liu Kailei, from North China

Expressing thanks to the rapid profit model provided by ELE

Which fits their own development interests well



Mr.Shi Zhongwu, sales director of ELE Abrasives

Explained this new and special O2O model at the scene


Mr.Wang Suiluan, marketing manager of ELE Abrasives


Mr.Wang Puyang, product manager of ELE Abrasives


Two managers reported together to all dealers focusing on innovative product experience and market promotion。

Under government’s macro-control of cutting overcapacity, adjusting structure, protecting blue sky, and Made in China 2025 strategy。

ELE’s creative cutting tool without sparks, dirt and smell, is the safe and efficient and Eco-friendly product urgently needed in industrial market.



Mr.Lu Yongzhong, process manager of ELE Abrasives

Analyzed abrasives products in new technology and market application cases, from brand, quality, environmental protection, market application, and team technical service.



Mr.Liu Zongren, regional sales manager of ELE Abrasives


On the topic of " Intensive Cultivation, collaborative creation" and

How do we learn to do a deep distribution with points.

I saw some of our partners picked up the phones to record this sight.

It's worth learning.


......

This is a group photo of the best brand ELE promoter in the region.


This is a group photo of the annual best distributor award of ELE in the region.


This is a group photo of the Gold-Medal Partner award of ELE in the region.



I believe in the New Year,

With the support of the O2O model of ELE innovation,

Sales are set to hit a new high!

I can stand on the podium too!


 

As the host, participants would enjoy nice reception in each meeting from ELE .

Five-star hotel check-in, and a sumptuous banquet:



In dinner party, our team performed the company song “The Song of Elephants” for everyone . The original song can be found on the ELE’s official website. You can go and enjoy the charm of this song.



Wonderful performances in the dinner.


Undoubtedly, the scene of the dinner party will naturally be full of the lucky draw and  the enthusiastic fans of the audience. There is also an interactive performance by ELE staff to perform singing and dancing for everyone. Unbelievable, our company has so many talented boys and girls !



At present, ELE is the brand dealer in the abrasive grinding industry to carry on the annual recognition and omni-directional - product, brand, technology, service, innovation support brand enterprise.

It not only pay attention to recognition of performance excellent dealer incentives, also give us the dealer team to and provide: brand culture construction and innovation, product knowledge, sales skills learning opportunities.

Let us follow the ELE and go higher and farther!


From the bottom of the heart: ELE brand is a very meaningful and valuable brand, it is not a slogan, a product, a package, a publicity display can be imitated!

It is the ELE man who has developed from the rough market of China to the fierce market competition environment in the past 26 years.

And the global market continuous brand building and innovation in honing, hammering the results!

It's worth following.

Here, we would like to say a heartfelt thanks to ELE, and hope we can  a win-win situation with ELE.



展会篇  EXHIBITION


From March 29 to March 31, 2018, it was the time for the 32nd China International Hardware Expo. As a member of the dealership team that conspires with the ELE, it naturally pays close attention to the products it brings at the show. Came to the site of Hall 6 of the Shanghai National Convention and Exhibition Center,you can see the ELE's booth at the entrance hall.


The booth design of ELE has been prominent in many exhibitors over the years, and the scene is full of people. I think this is closely related to it as an industry leader who has pioneered and paid great attention to the customer experience.



Concise but not simple, the details of the scene interpret the ELE's slogan of "Simply achieve the ultimate, innovation becomes the norm".

Seeing the small table not only put on sweets and snacks, but also the sweet and fragrant bellflowers, I felt relax after spending a few days in Shanghai.



Many customers are very popular with the large cutting discs of Gold elephant. The gold cans and green cans with super thin products which launched on the 25th anniversary of last year have been consistently receiving high attention and love from consumers since the spring of this year.



Comprehensive Chinese, Japanese and German technologies, brave words of  subversion of traditional resin cutting type, the efficient and environmentally friendly Schmid tool, ELE’s high-tech products, which have been more detailed introduction in the external publicity materials . After launched on the market last year, it has attracted more attention, but the price is relatively high. The manager of the ELE Products Department told us at the meeting that in order to enable our customers to use such cutting tools that are safe, efficient and environmentally , ELE will introduce overseas top mechanical equipment and produce Schmid products inland. The price will be relatively low, and high cost performance. This let customer very looking forward to!




It is understood that this year ELE will re-plan the production line, I believe there will be a higher level of improvement in productivity, scale, and product technical quality. Good quality cast good products!



Finally, I’d like to offer a picture of ELE staff, thanks for their hard work. In the coming year, we will bring you amazing achievements to meet with you again!



end....

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